Welcome to the Madlab online Academy.
Our mission is to professionalize the fitness industry:
facilities, coaches, & services.
Courses for owners and coaches to learn about the nitty-gritty of the fitness industry, the options available to them, and the math behind the Madlab model. This is the start of the long game.
The Madlab 1st Seal entails having a robust client intake and education process. Facilities who earn the 1st Seal have achieved the 1st 4 Laws:
1. Client Intake
2. Fundamentals
3. Coach For Life
4. Hybrid Memberships
The 2nd Seal revolves around the coach development process. Madlab Laws 5-7 apply here:
5. Coach Compensation
6. Coach Development
7. Coach Co-Op
This is the pinnacle of the Long Game. Achieving 3rd Seal status means that your business is fully turn-key and profitable.
Systems are in place to maintain and grow, while all roles and responsibilities are paid: role-based or performance based.
Madlab Laws 8 & 9:
8. EBITA (Profit) + Owner Compensation
9. Sellable Asset (Turn-Key Business)
Have integrity. Be accountable. Build a legacy.
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